It seems that Fanboy power beat out critical acclaim at the box office last weekend. $1million horror flick, The Devil Inside, opened at number one here despite finding absolutely no love among the critics (7% on Rotten Tomatoes). As Paramount continues rolling over the world markets with its micro budget shocker it has already collected over $90 million for it’s investment! It’s become probably one of the best examples of ‘critic proof’ outside of a Transformers movie.
It also bodes well for another $1 million horror movie coming to the UK at the beginning of May, the experimental remake Silent House, staring Elizabeth Olsen (of ‘The Olsen Twins’ fame). It’s already taken over $10 million in the US and has even fared better, though not great, with the critics. It didn’t fare so well in the anticipation stakes in our survey HERE but it’s the cheapest film we put up by far, it came far from last and they haven’t spent any money on promoting it here yet. At this point anything they earn here is a bonus and The Devil Inside has been a good indicator for them.
The film not able to ride the good will of critics and preview audiences to the very top was 21 Jump Street, which came in a very respectable, and actually quite close, second. It cleaned up in the US but it will be interesting to see if it makes as much money as Devil over its box office run (the budget for Jump Street was $42 million). The Best Exotic Marigold Hotel, which we looked at HERE, continues to work its Kung-Fu by holding onto 3rd spot WEEKS after release, and word of mouth seems likely to keep it in the UK top 10 for a long time to come yet.
The other new openers, We Bought a Zoo and Contraband, came in at numbers 5 and 6, respectively.